Heading out to Palm Springs, a must-see home goods shop is Soukie Modern. In oasis of Moroccan color and texture, it’s one of my favorite places to shop for clients. Popping by, you are very likely to meet the owner and co-founder Taib Lotfi.
Taib Lotfi was born and raised in the Adar village in Morocco. He is of Berber descent from the Idaounidif Tribe.
A self-proclaimed “rug addict,” he collaborates on rug design with weavers in rural Moroccan villages. His passion for vintage and rare Moroccan textiles, weaving, design and culture garnered Pot of Rugs an expansive international following. It was through the popularity of Pot of Rug’s social media that Soukie Modern was born.
