DESIGN THAT

LIVES BEYOND

THE SURFACE

Rae Rockwell is a visionary interior designer, creative director, and content producer known for her energetic presence, intuitive eye, and all-encompassing approach to curation. With a sharp sense of aesthetics and a deep understanding of how space, texture, and emotion interact, she creates environments that are not only visually impactful, but also intentionally designed to support content creation and resonate with both guests and publications.

 

 
 
 
 
 

HER

CREATIVE

JOURNEY

 

With a background that spans fashion, hospitality, creative direction, and entrepreneurship, including founding and running a creative agency, Rae approaches each project with depth and intention. She’s led full-scale renovations for short-term vacation rentals, designed interiors for hospitality and commercial spaces, and transformed residential kitchens, baths, and bars with her layered, collected style. Every detail is carefully considered from vintage and artisan furnishings sourced on her travels to lighting, finishes, and ambient elements to create spaces that feel warm, soulful, and lived-in.

Her creative process is full-circle: she designs with the guest experience in mind, considers how the space will be captured visually, and produces content for brand partners that is both strategically positioned and editorially compelling, ensuring the final result aligns seamlessly with brand messaging. This holistic approach has led to collaborations with Fireclay Tile, Mitzi Lighting, Emtek, Dunn Edwards, Joybird, and Zia Tile, and her work has been featured in Architectural Digest, Rue Magazine, Homes & Gardens, Domino, and Apartment Therapy.

 

With a keen eye for CURATION and a deep-understanding of EXPERIENCE-DRIVEN DESIGN, Rae brings together warmth, originality, and a hint of whimsy – crafting spaces that are as THOUGHTFUL as they are VISUALLY STRIKING.

 

THE PROCESS

Rae’s process blends intuition and intentionality, guided by a love for mixing materials, influences, and eras. She rejects the idea of “luxury” in favor of creating spaces that are layered, warm, and character-rich, while remaining approachable and attainable. Her work embraces imperfection, lived-in beauty, and meaningful curation, resulting in environments that feel collected rather than decorated.

Known for her versatility and keen eye for color, texture, and tone, Rae adapts seamlessly to each project’s needs. She considers not just how a space looks, but how it feels to move through, live in, and capture through content. Her ability to move fluidly between aesthetics allows her to create spaces that are both emotionally resonant and entirely unique to the people and brands they’re designed for.

 
Rae is a connoisseur of ATMOSPHERE — keenly attuned to the elements that make a space feel not only VISUALLY COMPELLING but EMOTIONALLY RESONANT.

She doesn’t stop at the visual; she thoughtfully considers the full sensory experience from sound and acoustics to how light moves through a space over the course of a day. Her work is immersive and intentional, weaving in subtle details that influence how people feel, gather, and connect within an environment. Whether selecting tableware, refining playlists, curating printed materials, or directing brand-forward photo shoots, Rae ensures every element aligns with her client’s vision and values. This layered approach allows her to shape not just spaces, but the experiences and stories that unfold within them.

 

HER

INSPIRATION

SCROLL AWAY

⇩

Rae looks for design inspiration everywhere, here are some of the places she finds it…

Rae looks for design inspiration everywhere, here are some of the places she finds it…

Featured
GEORGIA O’KEEFFE
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“Georgia O'Keeffe was a trailblazer in the male-dominated art world. Her work was deeply personal, rooted in her own experiences, and translated her emotions into powerful works of art. She became my muse upon visiting Santa Fe, New Mexico.”

WES ANDERSON
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“Wes Anderson's visual style is characterized by meticulous attention to detail, symmetrical framing, bold colors, and vintage-inspired production design. He often incorporates whimsical elements into his work, such as quirky characters, eccentric dialogue, and unexpected plot twists. Anderson's creativity shines through in his ability to take these whimsical elements and use them to explore complex themes with emotional depth, making his films both visually stunning and thought-provoking. I turn to his films as they provide inspiration for effective storytelling techniques and creative ideas when designing projects and creating content.”

HAROUMI HOSONO
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“Haroumi Hosono is a unique and innovative musician, known for his ability to blend various genres and experiment with new sounds and styles, which add a distinctive quality to his music. You’ll find Haroumi playing in the background when I’m working on creative projects.”

FRANK LLOYD WRIGHT
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“Frank Lloyd Wright's holistic approach to design, his attention to detail, and his use of natural materials and light to create harmony between the natural and built environment are what inspires me about his work. He understood the importance of designing for the specific needs of the people who will use a space, and seamlessly blended indoor and outdoor spaces to create a sense of flow and movement. My first visit to Falling Water took my breath away.”

TRAVEL
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“As a designer, my creativity and inspiration are constantly sparked by my travels and the diverse cultures and styles I encounter. I am constantly on the lookout for unique design elements, be it in a cozy coffee shop, a trendy restaurant, a boutique hotel, or an art museum. I take pleasure in finding the hidden gems of a city.”

BOOKSTORES
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“I am deeply drawn to well-curated design book and magazine stores, as I find myself captivated by the inspiration to be found within their pages.”

ANTIQUE MARKETS + SHOWS
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“Antique markets are a treasure trove of inspiration for me as a designer. The unique and one-of-a-kind pieces I find at these markets add character and depth to my designs.”

MATERIALS
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“As a designer, I am constantly on the lookout for new and interesting materials that can add depth and character to a space. From the textured warmth of wood to the intricacies of unique tile patterns and custom wallpaper, I am captivated by the endless possibilities that materials can offer.”

NATURE
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“As a designer, I find that nature is not only a source of inspiration but also a necessary escape from the constant demands of the design process. Living in the desert, I am surrounded by a unique and rugged landscape that offers a perfect balance of inspiration and tranquility.”

LET’S CREATE TOGETHER!

  • SHORT-TERM VACATION RENTALS

    Recommended for property owners looking to turn their space into a successful, high-demand short-term vacation rental. Whether it's a standalone home, apartment, or a portion of a larger property, our consultation will provide you with the direction and tools needed to create an inviting, comfortable, and visually appealing space that is guaranteed to stand out in an increasingly crowded market.

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  • HOSPITALITY + COMMERCIAL

    This service is for businesses, entrepreneurs, and property owners who are looking for a full design service for their commercial or hospitality space. Whether it's a coffee shop, boutique hotel, restaurant, or spa we will work closely with you to create thoughtful interiors that blend seamlessly with the architecture, providing ultimate comfort and aesthetic intrigue for your guests or clients. Our goal is to create interiors that reflect your brand, enhance the guest experience, and ultimately increase revenue for your business.

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  • KITCHEN, BATH & BAR

    We work closely with you to design your dream kitchen, bath, and/or bar for residential homes. This includes providing design concepts and renderings, sourcing and selecting materials, purchasing list, and a construction set for your general contractor to execute. If you’re located in the Southern California area, project management and overseeing contractors is an optional add-on service.

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  • DESIGN CONSULTATION

    We offer personalized video consultations for homeowners seeking expert guidance on their interior design projects. We will help you refine your vision, select the right materials, and create a cohesive plan for your space. Whether you're looking to renovate a single room or redesign your entire home, our virtual consultations provide the support and expertise you need to bring your ideas to life.

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  • CONTENT CREATION

    Our content creation service offers full-service solutions for brands, short-term vacation rentals, and hospitality spaces, including photography, videography, art direction, and post-production. We have a proven track record of working with brands to create engaging content that showcases their products or spaces that can be leveraged on social media platforms, websites, and other marketing mediums.

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